Brightlock · Design
Social Media Campaigns
Brightlock had a product people loved and channels nobody followed. We built a campaign system that made their story impossible to scroll past.
Overview
A six-month always-on program: creative platform, content engine and paid amplification across three networks.
Challenge
Posting was sporadic, visuals changed weekly and launches landed flat. The brand needed a recognizable voice and a repeatable launch playbook.
Approach & deliverables
- Campaign platform with modular templates for every format
- Creator program: 24 partners producing native content monthly
- Launch playbooks so each release beats the last
organic impressions
3.1M
Earned reach across the program's first two quarters.
follower growth
212%
Combined audience growth with engagement up, not just heads.
Want scroll-stopping social?
We build the platform, the engine and the playbook.