Halcyon · Advanced Analytics

UI/UX Design Platform

Halcyon's analytics suite was powerful but punishing to use. We rebuilt its experience around real analyst workflows — and adoption followed.

Design team working on the Halcyon interface

Overview

Twelve weeks, one embedded team, a full journey from JTBD research to a shipped design system covering 140+ screens.

Challenge

Trial users praised the engine but churned in week one: key flows took eleven clicks, terminology confused newcomers, and enterprise buyers flagged the UI in security reviews.

Dual monitors showing the rebuilt Halcyon dashboards

Approach & deliverables

  • Shadowed 18 analysts; cut core workflows from eleven clicks to three
  • New information architecture plus plain-language content system
  • Coded component library handed to Halcyon's engineers
trial conversion
41%

Trial-to-paid conversion climbed within two quarters of launch.

support tickets
63%

Fewer “how do I” tickets — the interface finally explains itself.

Related work

Analyst working with the Altwave toolkitAltwave

SEO & Marketing Tools

Advanced Analytics Fieldnote content suite in use across the office● Fieldnote

Content Marketing Suite

Development

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