Altwave · Advanced Analytics

SEO & Marketing Tools

Altwave had data no one else had — trapped in spreadsheets. We productized it into a toolkit marketers open every morning.

Analyst working with the Altwave toolkit

Overview

Keyword research, site auditing and rank tracking in one fast web app — MVP in ten weeks, full suite in six months.

Challenge

Incumbents were powerful but slow and pricey. Altwave needed to feel instant, look friendlier and prove value inside a 14-day trial.

Late-night engineering session on the Altwave crawler

Approach & deliverables

  • Sub-second audit engine with plain-English fix guides
  • Trial-to-habit onboarding: value in the first session
  • Usage-based pricing pages that sell the product themselves
active marketers
40K

Weekly active users eighteen months after launch.

trial conversion
29%

From first session to paid — nearly triple the category median.

Related work

Design team working on the Halcyon interface● Halcyon

UI/UX Design Platform

Advanced Analytics Fieldnote content suite in use across the office● Fieldnote

Content Marketing Suite

Development

Have data worth productizing?

We turn proprietary insight into products people pay for.

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