Fieldnote · Development

Content Marketing Suite

Fieldnote's marketers waited on developers for every publish. We gave them a suite where ideas go live in minutes — and search traffic noticed.

Fieldnote content suite in use across the office

Overview

Headless CMS, modular page builder and editorial workflow — designed and engineered in fourteen weeks.

Challenge

Publishing took nine days average, pages scored poorly on Core Web Vitals, and SEO fixes queued behind product work.

Wireframe sketches and a phone on a desk

Approach & deliverables

  • Headless architecture with a no-code section builder
  • SEO baked in: schemas, sitemaps and instant previews
  • Editorial training and documentation for the whole team
publishing output
6x

From nine days to same-day publishing for standard pages.

organic sessions
178%

Year-over-year growth after the migration and content push.

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